best real estate websitesWhat I’m Grateful For: Zoom, Part 2

Today I had another …. wait I think it was five more actually… Yes, today I had five more Zoom meetings. The landscape of most of my days, these days! But on one of the meetings, I got to see the face of a long-time client and friend, Steve, who I haven’t seen in over a year. Most years, I would get to see Steve about three or four times a year at some meeting or another, but this year, I haven’t seen him at all. And today I only saw him over Zoom. But again I was reminded at how important these even ‘video-only’ moments of human connection are, and how much it warms my heart to see a face I don’t see often enough. It was good to see you today, Steve. Hang in there everyone…. we’ll get through this.

What I’m ReadingNudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler. This book is very interesting – in general, it’s about how to use what’s called “choice architecture” to help people – and ourselves – make better decisions and choices in everyday life. For example, if you put the fruit cups and apple slices at a certain eye level and first, kids eat more fruit than if the desserts are first and at the same eye level (well, DUH you might say, while rolling your eyes). But the truth is, there’s a lot of power in orchestrating the world around us, and our environments, that can “nudge” us in one way, or another. Some of these nudges – like from fast food chains and grocery stores – might lead us to eat more highly processed, calorie-dense items than we might want for ourselves or our spouses. In order to make the choices that we WANT to make (or that we want our kids to make!) intentional use of ‘choice architecture’ is an intriguing way to affect long-term outcomes that isn’t based on sheer willpower or force. Fun read!

Web Tip: The user must come first! Make sure that your website is easy to navigate with a simple navigation bar. Ask someone you trust, that hasn’t used your website before, to take a look and give you feedback on how easy it is to navigate.

Quote I’m Pondering: “The more decisions that you are forced to make alone, the more you are aware of your freedom to choose.” —Thornton Wilder