What I (Baked) This Week:
So today I can’t even think of anything funny I saw this week, it was all too much to laugh. So I will show you what I baked this week – sourdough bread from my own starter that I made LAST week. I followed the incredibly detailed and exacting instructions of this guy on YouTub
e (except I refuse to use a food scale, I just did what seemed equivalent to his measurements). It took me two days and an overnight proof in the fridge. Just out of the oven. I feel like I’ve accomplished a miracle.
What I’m Reading:
I’m not reading much this week, but I just came across this in another newsletter I follow and I wanted to share it with you. It’s a great conversation to have (with yourself, a business partner, or even me if you feel so inclined.) How much should we try to control? How excellent and exacting should we be?
Comedian Jerry Seinfeld on what it takes to make something great:
INTERVIEWER: You and Larry David wrote Seinfeld together, without a traditional writers’ room, and burnout was one reason you stopped. Was there a more sustainable way to do it? Could McKinsey or someone have helped you find a better model?
SEINFELD: Who’s McKinsey?
INTERVIEWER: It’s a consulting firm.
SEINFELD: Are they funny?
SEINFELD: Then I don’t need them. If you’re efficient, you’re doing it the wrong way. The right way is the hard way. The show was successful because I micromanaged it—every word, every line, every take, every edit, every casting. That’s my way of life.
Quote I’m Pondering: Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives – choice, not chance, determines your destiny. – Aristotle