What I’m Grateful For: Sunshine Best Real Estate Websites

Last night, the temperatures plummeted and everything was covered in frost this morning as we made our way down the hill to the bus stop. The onset of cold is always a bit shocking. This morning I had to try to remember where I put my sweaters last spring, and order myself to wear some kind of actual shoe, instead of flip flops, as we piled into the freezing car and drove down the hill. (Note to self – remember to start the car a few minutes before we have to leave tomorrow….. brrrrr!)

But this afternoon, the sun is just pouring in through all the windows, and the dog is curled up happily in a pool of sunlight on the floor, and the warmth from the sun is so pleasantly surprising set against the frost of the early morning. It’s a small thing, but one to cherish – bright, glorious sunlight on a brisk fall day.

What I’m Reading: The Art of Living by Epicetus. Epictetus was a Stoic philosopher from ancient Rome. This book is slim and lovely, and packed full of priceless wisdom that is just as pertinent today as it was nearly 2,000 years ago. Today’s example, page 53 – “Avoid Most Popular Entertainment…. Most of what passes for legitimate entertainment is inferior or foolish and only caters to or exploits people’s weaknesses. Avoid being one of the mob who indulges in such pastimes. Your life is too short and you have important things to do.”

Thank you Epictetus. I wonder what you would have thought of social media……

Quick Web Tip: Golden Rule #5 of Visual Hierarchy for your website: repetition is not your enemy. Make sure you have at least one call to action on every fold or at the very least, every other fold. The call to actions can be different for each fold – for example, with real estate websites you can do a search properties, featured listings and featured communities as your different call outs. This is a great way to get your end users deeper into your website without annoying pop ups or flashy “click here” buttons.

Quote I’m Pondering – Or rather, a poem for you to read aloud. I had to memorize this poem and recite it out loud, many many years ago, in 4th grade probably. I can’t remember much of it anymore, but it’s sure a lovely one to read this time of year! When the Frost is on the Punkin by James Whitcomb Riley.