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This week, I’ve been thinking a lot about what it takes to keep going when it feels like you’ve been going and going and going and the goal is STILL not happening. STILL just out of reach.

So first, all the nice sayings and quotes in the world will not help a lot when you reach this point. You’re no longer at a place where you are “inspire-able”, at least not apart from the brief moment in the morning when you first wake up, before all the reality of what’s facing you comes rushing back.

No, happy quotes and memes just don’t help at this point.

And there’s really no good way to energize yourself either. It’s no longer a matter of chanting or affirming or psyching yourself up.

But there’s something oddly quiet and subtle and immense that you finally, ultimately must tap into. At least for me. You just …. keep going. As unglamorous, simple and impossible as it sounds. Keep ….. on….. going…. One foot, then the next. One email, then the next. One phone call, then the next. One breath, then the next.

Over and over and over.

This is where the real strength and grit starts to be apparent. Towards the end of any project, any renovation, any new business. There is a long, long stretch where you just keep going, regardless of how you FEEL and regardless of inspiration and honestly regardless of what you think the outcome will be, because at these times you are most likely doubting yourself about the outcome anyways.

So why do you keep going? What in the world is important enough to keep it up at this point? What keeps us going when we are sure we don’t have anything left to give?

Well, for me, it’s ultimately because I said so. I gave my word, I said I would do this thing, and so it must be done. I have learned to use my word as an anchor and a pully for my self and my actions.

What do you do?

What I am pondering: Don’t watch the clock; do what it does. Keep going.” – Sam Levenson